Have you heard the expression, “That light at the end of the tunnel might be a train?”  The impact of an unexpected downturn in your business can feel like being hit by a train you didn’t see coming.

Safety or Creativity?

So what do you do? Hunker down and play it safe or find ways to be creative?  It is easy to keep doing what works when times are good.

Out of Your Comfort Zone

In the face of an unexpected setback, your first response may not be stepping out of your comfort zone. Research published in the Journal of Experimental Social Psychology suggests that any experience, good or bad, can lead to creativity if it pushes us outside our normal thought patterns.

If you use this opportunity to think creatively about your business, your team or yourself, how might you ride that train through a downturn and be well-positioned for recovery?