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During election season there is a lot of discussion about which candidates have the most charisma.  Dictionary.com defines charisma as a personal quality that gives an individual influence or authority over large numbers of people. We often assume that the most charismatic leaders are also the best leaders but a Harvard Business Review study indicates that too much charisma may actually hinder a leader’s effectiveness.  When self-confidence becomes narcissism or persuasiveness turns into manipulative behavior, that isn’t effective leadership.

Here are some ways to demonstrate the right level of charisma:

  • Make a good first impression – you have less than a second to do so. The way you walk, dress, shake hands and make eye contact speak volumes before you ever open your mouth.
  • Focus on others – express genuine interest by asking questions and listening to the answers without thinking about what you’re going to say next.
  • Be appropriately passionate – talk with enthusiasm about what excites you and tell compelling stories.

How can you leverage charisma as one element of Executive Presence to be a more effective leader?

“This work changed my life.” When a client tells me that, I am grateful, humbled and energized to continue finding opportunities to help people fulfill their potential. This particular client was very good at telling people what he thought they wanted to hear, but I knew he meant what he said because he had worked hard on being authentic. He had learned how to let people know that he cared about them personally.

Deeper Connection

Sharing stories about his struggles as the new kid in school and his challenges in meeting his parents’ extraordinarily high expectations helped my client connect with his colleagues at a deeper level. As a result, they trusted him to tell them the truth and lead them through a very challenging time in their business.

Persuade, Teach and Inspire

Our storytelling tradition has been around since humans started talking around a campfire. Technology allows us to share our stories in different ways now, but we are still moved by someone who stimulates our imagination and our emotions. Your stories hold the power to persuade, teach and inspire – how will you use them?

For ideas and examples of great storytelling, check out

https://www.ted.com/talks, http://themoth.org/radio and www.storytellingsuccess.com