“This work changed my life.” When a client tells me that, I am grateful, humbled and energized to continue finding opportunities to help people fulfill their potential. This particular client was very good at telling people what he thought they wanted to hear, but I knew he meant what he said because he had worked hard on being authentic. He had learned how to let people know that he cared about them personally.
Sharing stories about his struggles as the new kid in school and his challenges in meeting his parents’ extraordinarily high expectations helped my client connect with his colleagues at a deeper level. As a result, they trusted him to tell them the truth and lead them through a very challenging time in their business.
Our storytelling tradition has been around since humans started talking around a campfire. Technology allows us to share our stories in different ways now, but we are still moved by someone who stimulates our imagination and our emotions. Your stories hold the power to persuade, teach and inspire – how will you use them?
For ideas and examples of great storytelling, check out