Have you heard the expression, “That light at the end of the tunnel might be a train?” For a lot of us who work in the energy sector, the impact of the rapid drop in the price of oil has felt like being hit by a train we didn’t see coming. The ripple effect on other industries hasn’t started yet but the forecasters tell us it won’t be long.
So what do we do now? Hunker down and play it safe or find ways to be creative?
It is easy to keep doing what works when times are good. In the face of an unexpected setback, our first response may not be stepping out of our comfort zone. Research published in the Journal of Experimental Social Psychology suggests that any experience, good or bad, can lead to creativity if it pushes us outside our normal thought patterns.
If you use this opportunity to think creatively about your business, your team or yourself, how might you ride that train through the downturn and be well-positioned for the recovery?